Date Title Alternative
2024-05-17 Numbers in line with profit warning Download | Show Close
2024-05-06 Cutting full-year guidance Download | Show Close
2024-04-17 Updating of Google's algorithms brings increased uncertainty Download | Show Close
Research | 17 Apr 2024 | Raketech Group Holding

Updating of Google’s algorithms brings increased uncertainty

 

Tech changes at Google

During Q1 and early in Q2, Google made sizeable changes to its algorithms. These have brought considerable volatility, which we believe has affected how operators choose to invest in traffic from affiliates and in how webpages rank. We believe the effect on the sub-affiliation niche, where Raketech acts as an aggregator and drives traffic from numerous players, is lower. We thus believe Raketech has positioned itself well in the value chain for the long term but that it will be affected in the short term by these negative updates.

Estimates at lower end of guidance range

Given the increasing uncertainty in the industry, we lower our revenue estimates by 1% over the forecast period. We change our estimates for the mix in the coming years, taking down growth expectations for affiliate marketing, the area where margins are the highest. This causes EBITDA to come down by 6.5% on average over our forecast period and EPS to be reduced by an average of 11%. Our EBITDA estimate for the current year thus moves from the middle to the lower end of the guidance range of EUR24–26m.

 

Cash flows to shareholders remain robust

Given our estimate changes, we adjust our fair value to SEK24–28 (28–32) per share. We still believe Raketech is an interesting case with the potential to return EUR25–30m to shareholders during 2024–2026. We also believe the AffiliationCloud software can, in the long run, add EUR20–30m in value on top of the current fair value.

 

2024-02-26 Guidance for cashflow to remain strong Show Close
2023-11-17 Full-year guidance raised Show Close